01

Ethnocultural Strategy

Culture + Relevance

  • Cultural Perception Evaluation
  • Cultural Perception Positioning
  • New Market Development
  • Integrating Diversity
  • Diversity Marketing Calendar
  • Localization strategy
02

Diverse Audience Planning

Research + Segmentation

    • Audience Identification & Mapping
    • Demographic Analysis
    • Psychographic Profiling
    • Behavioral Audience Mapping
    • Digital Behavioral Analysis
    • Media Consumption Analysis
    • First, Second & Third-Party Data
03

Creative Development

Content + Adaptation

  • Conceptualization & Ideation
  • Inclusive Story Telling
  • Non-Stereo Typical Narratives
  • Persuasive Copywriting & Engaging Scripts
  • Cultural Perspective Representation
04

Multilingual Transcreations

Voices + Emotions

    • Cultural & Linguistic Adaption
    • Cultural Voice & Tone Consistency Across Languages
    • Inclusive Visuals & Symbols
    • Precise Language Translation
05

Media Planning & Buying

Programmatic + Direct

  • Platform & Channel Selection
  • Budgeting & Scheduling
  • Programmatic Buying
  • Direct Buying
  • Real-Time Bidding (RTB)
  • Guaranteed Buying
06

Campaign Trafficking & Optimization

Monitor + Maximize

    • Tagging & Tracking Setup
    • Ad Server Configuration
    • Placement & Scheduling
    • A/B Testing
    • Audience Targeting Refinement
    • Budget & Bid Optimization
    • Ad Frequency Control
    • Landing Page & Conversion Optimization
07

Data-Driven Analytics & Insights

Analyze + Innovate

  • Engagement Metrics
  • Conversion Metrics
  • Audience Insights
  • Attribution Models
  • Customer Feedback Analysis
08

Influencer Marketing

Reach + Resonance

    • Micro, Macro & Celebrity Influencer Selection
    • Cultural & Niche Relevance
    • Platform Specific Talent
    • Authenticity & Brand Fit
09

Multicultural PR

Stories + Impact

  • Advertorial Campaigns
  • Editorial Content
  • Media Relations & Press Coverage
  • Interviews, Features & News Coverage
  • Corporate Communication
  • Advocacy & Cause Marketing
    10

    Production

    Visuals + Experience

      • Diverse Casting &Representation
      • Culturally Sensitive Storytelling
      • Accessibility & Inclusive Design
      • Multilingual Audio & Video Integration
      • Script Writing & Creative Direction
      • Multilingual Product Videos
      • Inclusive Commercial Ad Shoots