01
Display Ads
In-Stream Ads
Static Banner ADs
Simple Image-Based Ads
Animated/GIF Ads
Moving Images to Grab Attention
Rich Media Ads
Short, Non-Skippable Video Ads (Typically 6 Seconds)
Rewarded Video Ads
Native Display Ads
Ads that Blend with Website Content
02
Video Ads
In-Stream Ads
Play Before, During, or After Video Content (YouTube, Facebook)
Out-Stream Ads
Video Ads Appearing in Articles or Social Feeds
Bumper Ads
Bumper Ads
Short, Non-Skippable Video Ads (Typically 6 Seconds)
Rewarded Video Ads
Viewers Watch Ads to Unlock Content (Common in Mobile Games)
03
Social Media Ads
In-Stream Ads
Image Ads
Single Photo-Based Ads Instagram Facebook, Twitter
Out-Stream Ads
Carousel Ads
Multiple Images/Videos Users can Swipe Through
Bumper Ads
Story Ads
Full-screen, Immersive Ads on Instagram, Facebook & Snapchat
Rewarded Video Ads
Reels/Tiktok Ads
Short Video Ads in Vertical Format
Rewarded Video Ads
Sponsored Posts
Paid Promotions of Regular Posts
04
Search Engine Ads (PPC)
In-Stream Ads
Texts Ads
Appear on Google/Bing search results leg. Google Adsl
Out-Stream Ads
Shopping Ads
Show Product Images, Prices & Links (Google Shopping)
Bumper Ads
Call-Only Ads
Encourages Direct Phone Calls Instead of Website Visits
Rewarded Video Ads
Responsive Search Ads
Dynamically Adjust Headlines & Descriptions
05
Native Ads
In-Stream Ads
Sponsored Content
Plaid Articles or Blog Posts on Media Sites
Out-Stream Ads
Recommendation Widgets
"You may also like' Ad Suggestions (Outbrain, Taboolal)
Bumper Ads
In-Feeds Ads
Appear within Contant Feeds (Linkedin, Twitter)
06
Email & Newsletter Ads
In-Stream Ads
Banner Ads in Email
Embedded Image Ads in Newsletters
Out-Stream Ads
Sponsored Emails
Entire Email Ad Sent to a Publisher's Audience.
07
Influencer & Affiliate Ads
In-Stream Ads
Sponsored Posts
Influencers Create Content Featuring a Brand
In-Stream Ads
Affiliate Marketing Links
Eam Commissions Through Tracked Referrals
Unboxing/Review Videos
Product Promotions By Influencers
08
Audio & Podcast Ads
In-Stream Ads
Pre-Roll, Mid-Roll, Post-Roll
Ads Inserted Before, During, or After Podcasts/Music Streaming (Spotify, Apple Podcasts)
Out-Stream Ads
Host-Read Ads
Podcast Hosts Personally Endorse Products
09
Connected TV (CTV) & OTT Ads
In-Stream Ads
Pre-Roll, Mid-Roll Video Ads
Ads on Streaming Platforms (Hulu Roku. YouTube TV)
Out-Stream Ads
Interactive CTV Ads
Viewers Can Engage with Ads Via Remote Control
10
Digital Out-Of-Home (DOOH) Ads
Billboard & Transit Ads
Digital Screens in Public Places (Times Square. Airports)
Out-Stream Ads
Programmatic DOOH
Al-Driven Digital Signage Ads